5 reasons why right branding is vital to your hospital

5 reasons why right branding is vital to your hospital

April 17, 2018 ·

There was a time in the early or mid-80s when primary care was the predominant form of health care. The physician providing primary health care was acquainted with the patient & his family’s complete health history, he would help the patients with routine check-ups, provide healthy lifestyle suggestions & disease-prevention tips.

10 cinematographers who greatly impacted world cinema

10 cinematographers who greatly impacted world cinema

March 30, 2018 · stories

It is 20 minutes past sunrise, but the entire crew of ‘Days of Heaven’ has already started rolling the camera! This periodic romantic drama of 1978 directed by Terrence Malick & skilfully captured by Néstor Almendros & Haskell Wexler is one of the most aesthetically shot movies of that era.

5 things to consider while branding educational institutions

5 things to consider while branding educational institutions

March 26, 2018 · stories

From knick-knacks to doodah to anything small or significant can be a Brand. A Brand is necessarily a name that can strike a chord with the right audience in a relevant way. A successful brand doesn’t happen like lightning; years of trust, credibility, and authenticity are what build a brand organically.

Potpourri of ideas that inspired groundbreaking creations

Potpourri of ideas that inspired groundbreaking creations

February 20, 2018 · stories

For a child, there is no difference between what is true and what could be true. A world of dreams & imagination that encircles the childhood gives in to the power of logic as we mature. ‘Mature’, really?

Technology Remodelling the Healthcare Sector

Technology Remodelling the Healthcare Sector

January 18, 2018 · stories

Healthcare has long been considered a civil right, and social pundits say, healthcare at every level needs to be accessible, irrespective of a person’s demography/geography.

Going the Digital Way

Going the Digital Way

December 11, 2017 · stories

In the year 2014, the CNN Digital Studios in association with Cisco produced their first web series, ‘The City of Tomorrow’.

Art of ideation

Art of ideation

November 10, 2017 · stories

Before Nicéphore Niépce devised the revolutionary process, ‘photography’; before a ‘Mona Lisa’ was painted and set on the frame; before the Oscar-winning ‘Titanic’ movie was conceptualized and directed; before Christian Louboutin came up with his signature designs for the coveted stilettos or before Matt Groening created the ‘Simpsons’

Joie de vivre with Music

Joie de vivre with Music

October 7, 2017 · stories

The 80s & 90s kids in India share a bond over a lot of things. The television and radio commercials sure are so nostalgic for most of us! Bombay Dyeing ad, the first Indian colour television commercial, followed by Maggi noodles, Vicco, Nirma, Liril, Bajaj, Limca, Amul Butter, Onida, Cinthol, Dhara, Fevicol, Dairy Milk, Nerolac, Nescafe, Ruffles Lays and the list just continues.

Music & Cinema — The Indispensable Duo

Music & Cinema — The Indispensable Duo

September 7, 2017 ·

Cinema – a world forging fantasy, the effective storytelling form, has been the most impactful revolution for the visual medium till date. Audiences are made to traverse a recreated world, sometimes fictitious, at times with adaptations and with a touch of realism fitfully.