5 Ideas to Promote your Business with #Hashtags

5 Ideas to Promote your Business with #Hashtags

October 31, 2018

We have spotted them popping up in online conversations, everywhere. They’ve even started to subvert their way into offline media, including billboards, packaging and branding. And it’s now not uncommon to hear them playfully dropped into casual speech. Yes, the humble ‘Hashtag; has quickly risen from simply being a low-profile telephone key to carrying a weight of semantic responsibility.

10 principles of Kaizen for creative minds

10 principles of Kaizen for creative minds

October 29, 2018

There is an idiom ‘snowball effect’. It refers to a process that metaphorically starts from a state of small significance, but accelerates in size and importance eventually to create a great impact!

3 ways to handle negative online reviews

3 ways to handle negative online reviews

October 26, 2018

Online reviews have turned out to be ‘glorified word of mouth’ recommendations in the recent times. It is seen that about *88% of the consumers depend on online reviews before considering a product/service! A lot of times although the brands do an excellent job of...

Co-Branding: The art of growing together

Co-Branding: The art of growing together

September 24, 2018

On 21 June 2017, KFC redefined the term “product launch,” when they promoted their new spicy Zinger chicken sandwich by claiming to have launched it – literally – into space!

4 reasons why social media campaigns are necessary for your business

4 reasons why social media campaigns are necessary for your business

September 20, 2018

In the February of 2017, GE announced their goal of having 20,000 women to fill their STEM roles by 2020. The plan was to exponentially increase the representation of women in its technical roles and establish gender equality. If this is achieved, GE will turn out to be the largest company in the US to have a 50:50 male: female employee ratio!

Visual Literacy: What is seen and what is perceived

Visual Literacy: What is seen and what is perceived

August 1, 2018

A recent creative on the ‘impact of plastic’ by the National Geographic Channel made waves on the social media. What looks like the tip of an iceberg in the ocean at the first instance, on closer inspection, is actually just one of the thousand plastic bags in the ocean! The message was loud and clear, without much being explicitly said/written. 

5 reasons why right branding is vital to your hospital

5 reasons why right branding is vital to your hospital

April 17, 2018

There was a time in the early or mid-80s when primary care was the predominant form of health care. The physician providing primary health care was acquainted with the patient & his family’s complete health history, he would help the patients with routine check-ups, provide healthy lifestyle suggestions & disease-prevention tips.

10 cinematographers who greatly impacted world cinema

10 cinematographers who greatly impacted world cinema

March 30, 2018

It is 20 minutes past sunrise, but the entire crew of ‘Days of Heaven’ has already started rolling the camera! This periodic romantic drama of 1978 directed by Terrence Malick & skilfully captured by Néstor Almendros & Haskell Wexler is one of the most aesthetically shot movies of that era.

5 things to consider while branding educational institutions

5 things to consider while branding educational institutions

March 26, 2018

From knick-knacks to doodah to anything small or significant can be termed a 'Brand'. A Brand is necessarily a name that can strike a chord with the right audience in a relevant way. A successful brand doesn’t happen like lightning. Years of trust, credibility, and authenticity are what build a brand organically.

Ideas that inspired groundbreaking creations

Ideas that inspired groundbreaking creations

February 20, 2018

For a child, there is no difference between what is true and what could be true. A world of dreams & imagination that encircles childhood gives in to the power of logic as we mature. ‘Mature’, really? History has shown us that our imagination can create reality; to visualise a brighter future, one needs to be imaginative. Optimistically. Also, maturing is about starting to understand & realise smaller things, like recognising the importance of imagination! So, why mature, why give up on imagination?

9 futuristic technologies transforming healthcare

9 futuristic technologies transforming healthcare

January 18, 2018

Healthcare has long been considered a civil right, and social pundits say, healthcare at every level needs to be accessible, irrespective of a person’s demography/geography.

Going the digital way

Going the digital way

December 11, 2017

In the year 2014, the CNN Digital Studios in association with Cisco produced their first web series, ‘The City of Tomorrow’.

Art of ideation

Art of ideation

November 10, 2017

Before Nicéphore Niépce devised the revolutionary process, ‘photography’; before a ‘Mona Lisa’ was painted and set on the frame; before the Oscar-winning ‘Titanic’ movie was conceptualized and directed; before Christian Louboutin came up with his signature designs for the coveted stilettos or before Matt Groening created the ‘Simpsons’

7 ways how music impacts content marketing & advertising

7 ways how music impacts content marketing & advertising

October 7, 2017

The 80s & 90s kids in India share a bond over a lot of things. The television and radio commercials sure are so nostalgic for most of us! Bombay Dyeing ad, the first Indian colour television commercial, followed by Maggi noodles, Vicco, Nirma, Liril, Bajaj, Limca, Amul Butter, Onida, Cinthol, Dhara, Fevicol, Dairy Milk, Nerolac, Nescafe, Ruffles Lays and the list only continues.

Music & Cinema — The indispensable duo

Music & Cinema — The indispensable duo

September 7, 2017

Cinema – a world forging fantasy, the effective storytelling form, has been the most impactful revolution for the visual medium till date. Audiences are made to traverse a recreated world, sometimes fictitious, at times with adaptations and with a touch of realism fitfully.