Branding

Branding

More than the stuff you make, marketing, we believe is about the stories you tell. To get our ideas across to the audience, there cannot be a better way than storytelling. Studies indicate stories are 20 times more impressive & long-standing than facts alone. For us, conceiving brand stories which best communicate the brand’s core is the primary focus. We get into a brand’s DNA & create concepts that redefine the brand persona. We realize, when a name emotionally connects with its customers, the battle is half won! Through our one-off designs; marketing assets including Video Media Components (VMCs), Audio Media Components (AMCs), Web Media Components (WMCs), and Print Media Components (PMCs), strategies for building a brand or reorganising it, we connect the dots and make the brand stand out.

The brand promise that you conceptualize gets reiterated through our branding solutions. The design philosophy, we make sure is in sync with your business vision and is made to percolate through the length & breadth of your organisation. Branding or re-branding a work space is more than the placement of signage or creatives or the usage of apt colors, it is an experience the brand creates with visually, and we try & help the brand communicate this inch-perfectly.

We are active advocates of influential marketing; our market research team will provide you with a comprehensive report on the current trends. We pick and choose the critical influencers for every industry; getting through to any celebrity for endorsing the brand (if there exists such a vital necessity) will be our look out! Influencing the target market online or through conventional methods are all the things we consider before coming up with the brand strategy.