TVS Motor is the third largest manufacturer of two wheelers in India, a brand, which for over 3 decades has created fond memories for millions of people worldwide through motorsport tradition. Although the company is associated with rich legacy, a media dipstick survey revealed that the brand was losing momentum due to dwindling media engagement and brand awareness activities. This is when they decided to connect and collaborate with their media influencers and captivate and showcase their legacy more convincingly. The company organized a young media racer program, started a blog and newsletter to strengthen and augment commentary with media fraternity and a blogger outreach program as part of their CSR activity.
With the success of all the planned campaigns, the company submitted their entry in 3 different categories of ‘Fulcrum Awards’. The Fulcrum Awards are an effort to recognise and applaud individuals and teams who work on award winning campaigns. Tingg was approached to conceptualize and create visually powerful and appealing media content. TVS won ‘Gold Award’ under the ‘Best Automobile Campaign’ segment! Our efforts paid off and received immense appreciation from the client.
“We are happy to share the award with team Tingg. Want to place on record my appreciation to the entire team for the way you guys handled this project. Thanks to your sense of commitment.”
– Vinod Babu, Assistant Manager, Corporate Communications, TVS Motor Co. Ltd.