Vogue Institute of Fashion Technology

Success Stories
Vogue Institute of Fashion Technology

Vogue is ranked among the top 18 educational institutes, top 10 Art & Design colleges in the country, and regarded as one of the most reputed fashion institutes in Asia. The college has been providing design education for more than 20 years now.

Challenge

Over the years, the institute has matured with its fashion-centric courses. But when it decided to expand its horizon and introduce a range of art & design courses backed by new-age technology, it was time their logo was revamped to showcase the integration of all these elements.

Solution

When Tingg was approached to recreate their logo and provide a solid brand strategy, our team had to take a scrupulous approach to understand the nuances of the brand & create a logo which could convey the brand message with great passion. A logo with a cyclic fashion - indicative of inclusivity, perfection and holistic development was conceptualized. The vibrant colours of the logo signify the diverse courses offered with immense passion. The caption ‘Planet of Creativity’ was inspired by the principles of Mr M M Kariyappa, Founder & Chairman of Vogue. Vogue was started with an objective to open doors to creative & passionate minds. The institution being the nucleus of promoting art and design, the logo and its caption will stay relevant for many years to come!